Rebuilding muscles is a slow process. It's even boring. It's not like a slam dunk.

This is the first part of our Gatorade If It's not Game Time, It's Recover Time campaign.

We wanted to create ads that were disruptive (as everyone always wants to do). And we thought, "What's more disruptive than showing the MLB reigning MVP sleeping for 30 seconds to the sound of a lullaby of the greatest stadium rock anthem of all time?" 

Because champions rest better than the rest.

Sleeeeeeeeep. It's good for your muscles. 

Gotta keep yourself occupied when you're icing.

Sometimes you have to wait. And there's a magazine right next to you.