For the 2019 Grammys, Apple Music didn’t make ads. We made music videos.

In the week surrounding the Grammys, we took over downtown Los Angeles – Memojifying some of the biggest nominees of the night.

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AdAge Though Ariana Grande didn’t appear at the show, she belted out ‘7 Rings’ during the commercial break.

Us Magazine Ariana Grande skipped out on the 2019 Grammy Awards, but she still made the telecast — in a way. During a commercial break, the pop star’s single “7 Rings” played in a new Apple Music ad featuring her very own custom Memoji.

BONUS: Adweek No, Apple Didn’t Make That ‘Old Town Road’ Emoji Video, But It’s Still a Great iPhone Ad.

Clio Music Silver: Use of Music (Campaign)

Clio Music Bronze: Innovation (Campaign)

Clio Music Bronze: Use of Music (Memoji + Khalid)