Kathleen Swanson is currently Head of Creative, Brand and Entertainment Marketing at Maximum Effort. Stealing the Super Bowl with DoorDash and 50 Cent, making time loops for Lay’s on Groundhog Day, writing and directing real life Bluey for Zillow, helping Ryan Reynolds fight Big Wireless, creating new episodes of ALF, resurrecting the Walking Dead on AMC, and campaigning for President Camacho’s colonoscopy in 2020FO. Among various other shenanigans with her creative partner Pierce Thiot.
Before that, a Creative Director for Apple at Media Arts Lab. Responsible for award-winning work including the Cannes Gold, Emmy-nominated “Make Something Wonderful” for Behind the Mac and the launch of Apple TV+ – leading a diverse team in the making of innovative, integrated campaigns for some of the service’s biggest titles.
Before that, a Creative Director at Anomaly LA, where she led global sports campaigns for Beats by Dre. And on Netflix, launching Season 3 of Black Mirror, touching everything from positioning and key art, to digital tactics designed to creep out and hook new viewers.
Before that, at TBWA\Chiat\Day Los Angeles, pitching Airbnb, creating their first series of campaigns, and winning the agency their first Cyber and Mobile Cannes Lions for the #LiveInTheMovies campaign during the 2016 Oscars. She also wrote the Emmy-nominated “Dear Peyton” film for Gatorade.
Before that? Who knows.
hello.kathleen.swanson@gmail.com \\ LinkedIn
