Behind the Mac
Make something wonderful and put it out there.
– Steve Jobs
2019 Outstanding Commercial Emmy nominee Fresh off being named Creative Marketer of the Year at the Cannes Lions, Apple earned an Emmy nomination for its ad “Make Something Wonderful,” from the “Behind the Mac” campaign.
2019 Cannes Film Gold Lion winner The Film category seems in robust health, with 2019 seeing the greatest number of entries ever submitted.
Adweek Apple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative Minds Hard at Work.
AdAge/Creativity (Editor’s Pick) Paul McCartney, Serena Williams, Oprah and Kermit Toil on their Computers in Apple’s Homage to the Mac.
Fast Company (Top 5 Ads of the Week) Instead of showing us what the product can do, here Apple decided to show how people use it.