7 out of 10 people don’t believe they’re fulfilling their creative potential, but modern technology gives us everything we need to make our ideas a reality. As part of the larger Behind the Mac campaign, our brief was to create a film that would inspire the next generation of creatives – because when more people believe they can change the world, the more the world changes for the better. From Lin-Manuel Miranda to Malala Yousafzai, this film is visual proof of what happens when passion and the right tools meet.
“Make something wonderful and put it out there.” – Steve Jobs
2019 Outstanding Commercial Emmy nominee Fresh off being named Creative Marketer of the Year at the Cannes Lions, Apple earned an Emmy nomination for its ad “Make Something Wonderful,” from the “Behind the Mac” campaign.