Groundhog Lay’s

Same spot. Different flavors. All day long. Seriously, it aired 75 times on ABC. Which could also count as the biggest practical joke in network TV history.

AdWeek ABC viewers might feel a powerful sense of déjà vu on Feb. 2, as Lay’s will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day.

Variety Stephen Tobolowsky stuck repeating his actions in a time loop — with a different flavor of Lay’s in each run-through (and a growing sense of desperation).

Today Viewers seemed to get a kick out of the commercials, with many gushing about them beneath a video showing all eight ads that Reynolds posted on his official YouTube account.