Mint Mobile & The Chaotic Art of Fastertising
On my third day at Maximum Effort, Canadian comedian Dave Foley randomly tweeted at Ryan Reynolds asking if he could be in a commercial if he switched to Mint. Ryan, a fellow Canadian, responded with a yes. So, we wrote, shot, edited, and posted the ad in under 20 hours. And now, much like Dave, I also have grey hair.
AdWeek Even by the crew’s admittedly high-velocity standards, the project was executed whiplash-inducingly fast.
